Insights for the trades
Quoting & Pricing
Practical guides and advice for quoting & pricing.
How Much to Charge for a Roof Repair in 2026 (UK Pricing Guide)
Pricing roofing work by job type, and the two costs that quietly eat roofing margin — access and time on a roof you have not seen yet.
Quoting & PricingHow Much to Charge for an EV Charger Installation in 2026 (UK Guide)
What to charge for domestic and commercial EV charge point installs, and why the survey — not the unit — decides whether the job is profitable.
Quoting & PricingWhy Your Quotes Are Not Converting (And the Fix Is Rarely Price)
Most trades assume they are losing work on price. The numbers usually say otherwise — and the three real causes are all cheaper to fix than dropping your rates.
Quoting & PricingSend Professional Quotes From Your Phone In Minutes
Customers get three quotes and pick the fastest to reply. Here is how to send a professional quote from your phone before you have left the drive.
Quoting & PricingHow to Calculate Your Hourly Rate as a Tradesperson
Pick a number out of the air and you'll undercharge for years. Here's the honest way to work out your hourly rate.
Quoting & PricingQuote From Photos With AI
Quoting is the admin that eats your evenings. Here is how Gaffer's AI drafts a quote from a few photos so you just review, tweak and send.
Quoting & PricingWhy You Are Losing Jobs to Slow Quotes (and How to Fix It)
The customer who gets your quote first usually wins the job. Here is how to quote faster without dropping your price.
Quoting & PricingMaterial Markup: How Much Should You Add?
Stop giving materials away at cost. Here is how much markup to add and how to charge it without losing the job.
Quoting & PricingQuote vs Estimate: What Is the Legal Difference?
A quote can be legally binding and an estimate usually isn't — here's the difference and how to word yours properly.
Quoting & PricingHow to Upsell Without Being Pushy
Raise your average job value without the hard sell — practical upselling that customers actually thank you for.
Quoting & PricingDeposits and Staged Payments: How to Structure Them
Structure deposits and staged payments the right way so you never fund a customer's job out of your own pocket.
Quoting & PricingHow to Price a Job for Profit (Trade Pricing Formula)
A simple trade pricing formula that covers your costs, builds in real margin and stops you quoting jobs that lose money.
Quoting & PricingShould You Charge for Quotes and Call-Outs?
When a quote or call-out fee makes sense, how much to charge, and how to explain it without scaring customers off.
Quoting & PricingHow to Handle the "That Is Too Expensive" Objection
"That's too expensive" usually means "I don't see the value yet." Here's how to respond without slashing your price.
Quoting & PricingMarkup vs Margin: The Maths Every Trade Business Needs
Mix up markup and margin and you quietly underprice every job. Here is the simple maths every trade business needs to get right.