What is Customer tags in Gaffer?
Customer tags let you segment and target customers. It is part of Gaffer's all-in-one platform, so it shares the same customers, jobs and invoices as everything else you do.
Customers & CRM
Customer tags, built into the platform that runs your trade
Customer tags in Gaffer means segment and target customers — without bolting on another tool. It works with your jobs, customers, quotes, invoices and compliance, on web and the offline-first mobile app.
No credit card required · One platform · Web & Android (iOS coming soon)
How Customer tags works in Gaffer
Segment and target customers — and it connects to everything else you run in Gaffer.
One customer record
Every job, quote, invoice and message in a single timeline.
Keep customers longer
Spot at-risk accounts and rebook recurring work automatically.
Self-service portal
Customers can view and act without phoning the office.
In one platform
Customer tags works alongside your jobs, customers, quotes and invoices — no separate app, no double entry.
Built for 58 trades
Customer tags fits how UK trade businesses actually work, whatever your trade.
Live in minutes
Switch customer tags on and start the same day — import your existing data in a few clicks.
What you get
Customer tags is part of the same platform as your jobs, quotes, invoices and compliance — see the full feature list.
- Customer tags included — no separate subscription
- Works on web and Android (iOS coming soon)
- Offline-first on site, syncs automatically
- Available across all 58 trades
- Set up in minutes, import data in a few clicks
- UK-based product and support
- 14-day free trial, no card required
Common questions
Does it work on mobile and offline?
Yes. The Gaffer field app is offline-first — capture and use it with no signal and it syncs automatically when you are back online.
Is it an extra add-on?
No. It is built into Gaffer alongside the rest of the platform, with specialist trade packs switched on for your trade.
How do I get started?
Start a free 14-day trial — no card needed — and bring your existing data across in a few clicks from your old software or a spreadsheet.
Put Customer tags to work
14 days free. Full access. No card needed.